Nike Book Club: Shoe Dog by Phil Knight. A Memoir by the Creator of Nike.

Step behind the curtain and uncover the raw, unfiltered story of Nike in this memoir by founder and board chairman Phil Knight. In a narrative that's as candid as it is compelling, Knight unveils the exhilarating journey that took him from borrowing a mere fifty dollars and selling imported running shoes out of his Plymouth Valiant, to building a global empire now raking in over $30 billion annually.

At just 24 years old, with business school fresh on his mind and a restless spirit yearning for adventure, Knight boldly chose the road less traveled. He traded the safe confines of corporate life for a high-stakes startup that was defined by relentless risk-taking, awe-inspiring triumphs, and many setbacks. Along the way, he forged lifelong bonds with trailblazers like his charismatic track coach Bill Bowerman and a fearless crew of misfits, humorously dubbed "The Buttfaces" —the very pioneers who laid the groundwork for the iconic Swoosh.

This memoir isn’t just about the rise of a brand; it’s a celebration of audacity, innovation, and the transformative power of sports. Phil Knight’s tale is laced with humor, humility, and hard-won wisdom—a must-read for anyone who dares to dream big and defy the odds.

If you're interested in reading up on more Nike history we recommend checking out the other books from our 'Nike Book Club' selections:

Philip Knight: "Wizards of Business" Running With Nike Vintage Book by David R. Collins

Swoosh: The Unauthorized Story of Nike and the Men Who Played There by J. B. Strasser and Laurie Becklund

Nike's Bill Bowerman & Phil Knight: Building the Nike Empire Rare 1994 Vintage Book by Keith Elliot Greenburg

Product Details:
ISBN-10: ‎ 1501135910
ISBN-13: ‎ 978-1501135910